Friday, March 10, 2017

The Best Phone

Posted by garotas comcurvas | 12:07 AM Categories:
The event discussed most of the Mobile World Congress, the largest trade fair of the telephony of the world taking place in Barcelona, ​​it was not the unveiling of a new futuristic device can asimoviane wonders, or the presentation of a new futuristic operating system, intelligent sensors or by the revolutionary working applications: to monopolize headlines of newspapers and post on social networks is a technology madeleine, the return of the Nokia 3310, the "indestructible phone" which marked the beginning of the millennium tech consumption.

The move has all the trappings of the stroke of marketing that is based on the most reliable of nostalgia: the design will be inspired by what the spartan tool that has made mobile baptism for two generations, the standby battery will last a month, there will be even Snake! As expected, the enthusiastic reactions you are wasting, praises the initiative no longer count, and HMD Global - the Finnish brand that last year took over the license Nokia from Microsoft - will probably sell more than a few copies of the new 3310.

The return of "dumbphone" - as Anglophone definition of "non-smart" phones, ie pre-iPhone - can be read from many perspectives. As I write, a contact on Facebook publishes a status that says wryly: "If I take the new 3310, how many chances I have to get back in the sixth grade and place definitely some business?". The HMD game is discovered, and so honest, but the point is this: the new Nokia wants to be a return to a lost world, where "social" was a definition of academic contexts, or journalistic limit, and no one could confuse the winning envelopes of Oscar night because he was tweeting a picture of Emma Stone.

Adulthood means different things and less unpleasant or burdensome: more responsibility, rents and mortgages to pay, obligations to which no escape. And in the modern world there is synonymous with more specific responsibility for "smartphone", the physical place where you write business email at unspecified times, on whose social apps trying to maintain a recognizable image or at least consistent, and unbending stock of alarms, reminders and WhatsApp chat recalling his duties. If possible, it would not be better to return to pre-2000 Twin Towers, to its technology aesthetically and culturally guided by laissez faire?

Maybe yes (although it is said, when there was the iPhone, there were other problems: it is the weak side of any nostalgic mechanism), but the fact is we can not go back. It will not be a phone app without changing it. It is understandable that the new Nokia intercepts a widespread feeling, known as Ian Bogost The Atlantic: this "antidote to the smartphone", as defined, has the merit hardly deniable to stir things up a company "distressed by technology" (not as such, of course, but because of its growing negative implications, the "fear of missing out" trolls trumpian-grillini).

Bogost goes further, explaining that not only the 3310 will prove to be the ideal solution in a surprisingly wide range of occasions - and if we started to use it as a new home phone? And then: why go rafting with an iPhone 7 900 euro? - But it could also represent the first step towards "an alternative future, unthought" in which a different technological mobility will have taken the place of the ecosystem Apple and Google.

Yet, more than indicate the direction of a bright future, the exhumation of the Nokia 3310 seems to indicate a present without ideas, remained stranded in muddy waters after years of innovative forces that have gradually depleted. The Guardian wrote that this probably happens because "smartphones have become boring.  If you break one, you know that the next will buy that will do pretty much the same things ": we have reached" peak smartphone ", and our Futurist honeymoon with these devices, ten years after the keynote visionaries dell ' man with round neck sweater, probably over.

But there are reasons to say no to technological revival: the first is that it is a simple, conservative, which may be fine for occasional reunion, but clear will not solve the everyday. The second is that almost never works: in 2015 an attempt to bring the Palm brand to the glories of the past had ended in nothing; BlackBerry which is now a trademark of the Chinese company TLC, and also tries to come back with a strange hybrid between smartphone and himself in the same year had already tried to focus on tech nostalgia, finished with disastrous results in the sale to the Chinese; Sony has redesigned its epic Walkman a dozen times, and never able to regain his former followers. The truth is that technological developments, as well as digital fashion, are intertwined with the Needs I a given period: the larger screens were contained in the response to capillary expansion, as well as earlier micro-phones were responses to the compactness of mania.

The real question, then, is: what do we need now? The busiest booth at Mobile World Congress is a bit 'hidden, at the end of gps phone tracker. This is what the new Nokia 3310. New so to speak, being a remake of a phone 17 years ago, much loved, not smart. Small, unbreakable, now colorful and just 59 euro. A clever marketing operation. But there is Certainly a curious short-circuit of emotions going on in Barcelona: in the realm of the very latest technologies, depopulated the vintage. There is no Apple, as always disdainful and there is a little 'shabby, more to the presence, Samsung. His S8 levied will be seen on March 29 in New York.Space, Therefore, to direct rivals with high end smartphone always a little 'higher performance and a bit' blackberries expensive (though). There are ancient competitors like LG with the G6, a phone with 5.7-inch display Entirely That relies on the video, the format 18: 9 and the support of standards such as Vision and Dolby HDR, strong know-how in TVs. There are the young lions of Huawei - aggressive from the successes - with P10 presented in style, evolution of the successful P9, but from the blackberries rounded forms, with some substantial innovations and an even blackberries boost cooperation with Leica cameras and the definition of software 'image. And with an obsession, it would Seem: confront the iPhone.

 Smartphone as a Formula 1 Launched in Thousand where the difference is in the details. In the end, it looks like a lot: a display of double rear cameras, large screens, aluminum, batteries That now extend the autonomy to the two days. "They get the prices, However, and you create space for more affordable items," says Daniele De Grandis, who arrived at the head of Motorola in Italy, after the exploits of Huawei. Because the state is evolving quickly: think of the reader of fingerprints That was the novelty in 2015 and today is everywhere. The space Is that the phones between 200 and 350 Euros and this is where come into play the "new-old", Western lapsed revived by increasingly wealthy Chinese.

 Nokia, in fact, Blackberry and Alcatel (its the A5 for Millennium, with the coated body of interactive LED) detected by Tcl or own Motorola, regenerated by Lenovo thanks to innovations such as the Mods mode, modules That attach to the phone, modifying the function. One of them will integrated Alexa Amazon, turning the smartphone into an intelligent speaker.VOICE - The MWC is not only telephony, indeed, it is less and less. And, if to spot trends, to change our daily management will soon own vocal assistants.

One is Alexa, in fact, the other is Google Assistant. Of course, between saying and doing ... Two years ago it was a hive of wearable devices. Disappeared.Today stand out the booths of automotive manufacturers, with each Their Own prototype autonomous driving. It ranges from Instinct of the Peugeot car of Roborace, unveiled on stage at the MWC During a conference dedicated to the connected car, Although it is TriCiti, tricycle Ford roof rack, electric, foldable and in no way connected to arouse curiosity blackberries.
Everything waiting, even cars That is, of the new technology, the infrastructure of the 5G data networks (today our phones at the speed of 4G), the real revolution next venture. Jump in home Ericsson, Intel or Qualcomm, please, not to believe His Eyes.


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